ORGANIC PERSONAL CARE COSMETICS: BEHAVIOR OF CHOICE AND CONSUMPTION

Authors

  • Gražina Šniepienė Klaipeda State University of Applied Sciences, Faculty of Health Science, Physiotherapy and Beauty Therapy Department; Klaipeda University, Faculty of Health Sciences, Department of Nursing
  • Rita Jankauskienė Klaipeda State University of Applied Sciences, Faculty of Health Science, Physiotherapy and Beauty Therapy Department; Klaipeda University, Faculty of Health Sciences, Department of Medical Technologies

DOI:

https://doi.org/10.12955/pmp.v2.190

Keywords:

organic personal care products, choice, consumption

Abstract

Background. The researchers have shown that even small doses of some chemical substances in cosmetics, when absorbing and accumulating in the body, can damage the skin and provoke various diseases. Therefore, the choice of organic cosmetics with certified ingredients can contribute to human health and nature conservation.

The survey aimed to determine behavior of choice and consumption of organic cosmetic products according to the consumers’ socio-demographic characteristics.

Methods. A quantitative survey was performed, a validated questionnaire and data collection method – a written survey were used. Survey sample – 335 people (38.5 ± 4.07 years old). Data analysis using SPSS 26.0 was performed, calculated percentage frequencies, mean, Pearson’s Chi-Square test to detect statistically significant differences, and Spearman’s correlation was used.

Results. The study found that more than half of women used organic cosmetics. A significant difference (p <0.05) was found with age, which showed that organic products were used significantly more often by 26–35-year-old individuals and between the sexes (p = 0.05).  It was found that facial skincare, body care, and hair care products are the most commonly used, while pregnancy skincare products are the least commonly used. Consumers indicated the reasons for choosing these products: health benefits, natural composition, non-polluting environment during production, and recyclability of packaging. Most often, respondents do not use such cosmetics due to unclear labeling and the higher prices of these products.  Sufficient and complete information on the label, a reliable and well-known producer are considered to be the most important identification criteria. In contrast, a special point of sale, clear and attractive promotional/visual information being the least important.   

References

Akter, S., Islam, S. (2020). Factors influencing the attitude of women towards purchasing green products: an explorative case study of organic cosmetics in Sweden. Journal of Consumer Sciences, 48, 38-64, ISSN 0378-5254

Amberg, N., Fogarassy, C. (2019). Green Consumer Behavior in the Cosmetics Market. Resources, Resources, 8(3), 137, https://doi.org/10.3390/resources8030137

Amberg, N., Magda, R. (2018). Environmental Pollution and Sustainability or the Impact of the Environmentally Conscious Measures of International Cosmetic Companies on Purchasing Organic Cosmetics. Visegrad Journal on Bioeconomy and Sustainable Development, 7(1), 23-30, https://doi.org/10.2478/vjbsd-2018-0005

Barbulova, A., Colucci, G., Apone, F. (2015). New Trends in Cosmetics: By-Products of Plant Origin and Their Potential Use as Cosmetic Active Ingredients. Cosmetics, 2(2), 82-92, https://doi.org/10.3390/cosmetics2020082

Besier, S. (2015). Generational perceptions of pro-environmental packaging advantages. Schwerpunktthema, 23, 315–322, https://doi.org/ 10.1007/s00550-015-0375-2

Chekima, B., Chekima, S., Wafa, S.A., Igau, O.A., Sondoh, S.L. (2016) Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics, International Journal of Sustainable Development & World Ecology, 23(2), 210-220, https://doi.org/ 10.1080/13504509.2015.1114043

Cinelli, P., Coltelli, M.B., Signori, F., Morganti, P., Lazzeri, A. (2019). Cosmetic Packaging to Save the Environment: Future Perspectives. Cosmetic, 6 (2), 26, https://doi.org/10.3390/cosmetics6020026

COSMOS-standard. Cosmetics organic and natural standard. Brussels: Cosmos-standard AISBL, 2018. Available in: https://cosmosstandard.files.wordpress.com/2018/08/cosmos-standard-v3-0.pdf. Accessed on: 2021 March 20.

Fonseca-Santos, B., Corrêa, M.A., Chorilli, M. (2015). Sustainability, natural and organic cosmetics: consumer, products, efficacy, toxicological and regulatory considerations. Brazilian Journal of Pharmaceutical Sciences, 51(1), 17-26, https://doi.org/10.1590/S1984-82502015000100002

Geer, L.A, Pycke, B.F.G., Waxenbauma, J., Sherer, D. M., Abulafia, O., Haldenb, R.U. (2017). Association of birth outcomes with fetal exposure to parabens, triclosan, and triclocarban in an immigrant population in Brooklyn, New York. Journal of Hazardous Materials, 323, 177–183, https://doi.org/10.1016/j.jhazmat.2016.03.028

Ghazali, E., Soon, P.C., Mutum, D.S, Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154-163, https://doi.org/10.1016/j.jretconser.2017.08.002

Giulivo, M., Lopez de Alda, M., Capri, E., Barceló, D. (2016). Human exposure to endocrine disrupting compounds: Their role in reproductive systems, metabolic syndrome and breast cancer. A review. Environmental Research, 151, 251–264, https://doi.org/10.1016/j.envres.2016.07.011

González-Minero, F.J., Bravo-Díaz, L. (2018). The Use of Plants in Skin-Care Products, Cosmetics and Fragrances: Past and Present. Cosmetics, 5, 50, https://doi:10.3390/cosmetics5030050

Gubitosa, J., Rizzi, V., Fini, P., Cosma, P. (2019). Hair Care Cosmetics: From Traditional Shampoo to Solid Clay and Herbal Shampoo, A Review. Cosmetics, 6, 13, https://doi:10.3390/cosmetics6010013

Haraux, E., Braun, K., Ricard, J., Buisson, P., Stéphan-Blanchard, E., Devauchelle, C., Ricard, J,, Boudailliez, B,, Tourneux, P., Gouron, R., Chardon, K. (2017). Maternal exposure to domestic hair cosmetics and occupational endocrine disruptors is associated with a higher risk of hypospadias in the offspring. Int. J Environ. Res Rublic Health, 14(1), 27, https://doi:10.3390/ijerph14010027

Joshi, Y., Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1-2), 128-143, http://dx.doi.org/10.1016/j.ism.2015.04.001

Juliano, C., Magrini, G.A. (2017). Cosmetic Ingredients as Emerging Pollutants of Environmental and Health Concern. A Mini-Review Cosmetics, 4, 11, https://doi:10.3390/cosmetics4020011

Kaliyadan, F., Al Dhafiri, M., Atif, M. (2020). Attitudes toward organic cosmetics: A cross-sectional population-based survey from the Middle East. Journal of Cosmetic Dermatology, https://doi.org/10.1111/jocd.13909

Kapoor, R., Singh, A.B., Misra, R. (2019). Green Cosmetics - Changing Young Consumer Preference and Reforming Cosmetic Industry. International Journal of Recent Technology and Engineering (IJRTE), 8(4), 12932-39, https://doi:10.35940/ijrte.D6927.118419

Kim, K.H., Kabir, E., Jahan, S.A. (2016). The use of personal hair dye and its implications for human health. Environment International, 89–90, 222–227, http://dx.doi.org/10.1016/j.envint.2016.01.018

Lin, Y., Yang, S., Hanifah, H., Iqbal, Q. (2018). An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market. Adm. Sci., 8, 71, https://doi:10.3390/admsci8040071

Matić, M., Puh, B. (2016). Consumers’ purchase intentions towards natural cosmetics. Ekonomski vjesnik/econviews, 53-64. UDK: 658.89:159.94

Nguyen, T.T.H., Yang, Z., Nguyen, N., Johnson, L.W., Cao, T.K. (2019). Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism. Sustainability, 11 (9), 2653, https://doi.org/10.3390/su11092653

Nowaka, P.K., Ratajczak–Wronaa, W., Górskab, M., Jabłońskaa, E. (2018). Parabens and their effects on the endocrine system. Molecular and Cellular Endocrinology, 474, 238–251, https://doi.org/10.1016/j.mce.2018.03.014

Panda, D., Manickam, S. (2019). Cavitation Technology—The Future of Greener Extraction Method: A Review on the Extraction of Natural Products and Process Intensification Mechanism and Perspectives. Applied Sciences, 9(4), 766, https://doi.org/10.3390/app9040766

Pikturniene, I., Mackelaitė, A. (2013). Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers. Organizations and markets in emerging economies, 4 (1), 23-42, https://doi:10.15388/omee.2013.4.1.14257 ISSN 2029-4581

Rizkalla, N, Erhan, T.P. (2020). Sustainable Consumption Behaviour in The Context of Millennials in Indonesia – Can Environmental Concern, Self-efficacy, Guilt and Subjective Knowledge Make a Difference? Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 25(3), 4-53, https://doi.org/10.7595/management.fon.2020.0001

Semenzato, A., Costantini, A., Meloni, M., Maramaldi, G., Meneghin, M., Baratto, G. (2018). Formulating O/W Emulsions with Plant-Based Actives: A Stability Challenge for an Effective Product. Cosmetics, 5, 59, https://doi.org/10.3390/cosmetics5040059

Syahrul, S.A., Mayangsari, L. (2020). A Study of Motives in Choosing Natural Cosmetics among Indonesian Women. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5 (8), 60 71, https://doi.org/10.47405/mjssh.v5i8.464

Wang, H., Ma, B., Bai, R. (2019). How Does Green Product Knowledge Effectively Promote Green Purchase Intention? Sustainability, 11 94), 1193, https://doi.org/10.3390/su11041193

Zirwas, M.J. (2019). Contact Dermatitis to Cosmetics. Clinical Reviews in Allergy & Immunology, 56, 119–128, https://doi.org/10.1007/s12016-018-8717-9.

Downloads

Published

2021-10-24

How to Cite

Šniepienė, G. ., & Jankauskienė, R. . (2021). ORGANIC PERSONAL CARE COSMETICS: BEHAVIOR OF CHOICE AND CONSUMPTION. Proceedings of CBU in Medicine and Pharmacy, 2, 158-168. https://doi.org/10.12955/pmp.v2.190
صندلی اداری سرور مجازی ایران Decentralized Exchange
فروشگاه اینترنتی صندلی اداری جوراب افزایش قد ژل افزایش قد