REPRESENTATION OF THE USA IN THE CONTEXT OF IMPERIALISM IN THE PROPAGANDA POSTERS PUBLISHED IN THE PEOPLE'S REPUBLIC OF CHINA
Keywords:China, media, culture, USA, imperialism, representation
A negative process started in Sino-USA relations after establishing the People's Republic of China (PRC), PRC made policies against the USA, which it accused of being imperialist. Tensions between China and the USA led to the presentation of the USA to the masses as an imperialist country and the national enemy of Chinese people in Chinese media. The study tried to reveal how the USA was presented to the masses and through which messages it was built as an enemy country in the context of imperialism in anti-US posters in China. For this purpose, 8 posters determined within the scope of the study were analyzed in the light of the German linguist Karl Bühler's Organon Model, using the semiotic analysis method. As a result of the study, it was claimed in the posters that the USA had imperialist goals and led to war to achieve these goals. For this reason, the message that the imperialist aims of the USA posed a threat to both China and world nations, and world nations must act against the USA in order to end the danger posed by the USA was given. Thus, the Chinese administration tried to legitimize the anti-USA policies implemented during the Cold War.
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