• Irina Akateva Izhevsk State Agricultural Academy, Russian Federation
  • Lev Vasilev Tsiolkovsky Kaluga State University, Kaluga, Russian Federation
  • Ekaterina Oshanova Kalashnikov Izhevsk State Technical University, Russian Federation



communication, verbal influence, compliance-gaining strategies, variable interpretation of reality


Human communication has been a relevant area of social research for last 50 years. It attracts the attention of psychologists, sociologists, culturologists, and, of course, linguists. The theory of verbal influence, which arose at the intersection of argumentation, rhetoric, and pragmatics, is now at the stage of forming its own terminological research vocabulary, as is evidenced by the lack of an elaborate system of tactics and strategies. The article highlights leading approaches to this problem within the framework of various scientific disciplines. It is worth mentioning that special contribution to the development of persuasion theory was made by marketers, by specialists in behavioral economics, by social psychologists and psychotherapists, that is, scholars and practitioners who did not study linguistic problems properly. The proposed conclusions make it possible to use theoretical achievements of related humanitarian disciplines to enrich the linguistic theory of persuasion.

Author Biographies

Irina Akateva, Izhevsk State Agricultural Academy, Russian Federation

Department of foreign languages, Izhevsk State Agricultural Academy, Izhevsk, Russian Federation

Lev Vasilev, Tsiolkovsky Kaluga State University, Kaluga, Russian Federation

Department of linguistics and foreign languages, Tsiolkovsky Kaluga State University, Kaluga, Russian Federation

Ekaterina Oshanova, Kalashnikov Izhevsk State Technical University, Russian Federation

Department of Linguistics, Kalashnikov Izhevsk State Technical University, Izhevsk, Russian Federation


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How to Cite

Akateva, I. ., Vasilev, L. ., & Oshanova, E. . (2020). TAXONOMY PROBLEMS OF VERBAL INFLUENCE TACTICS AND STRATEGIES. Proceedings of CBU in Social Sciences, 1, 1-3.
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